This work aims to analyse a relational structure of patents in automotive sector, especially for electric vehicles. The automotive industry is equivalent to 22% of Brazil’s industrial gross domestic product (GDP), 4% of Brazil’s total GDP, and worldwide it should reach a mark of 100 million vehicles sold by 2020. In recent decades, innovation processes have become a matter of survival for companies. Resource Based View admits that companies are looking for strategic resources that are a source of competitive advantage. This work comprises the automotive market as an organizational field in which the actors struggle to reach more favourable positions from the available resources. The network approach was used together with patent analysis to highlight the existing relationships within this industry in the construction of innovation, through the analysis of patents of high commercial value in the automotive sector, collected through the Derwent database.
For FULL-TEXT see http://leblog.gerpisa.org/node/4456
Author: Filippo Filippo Savoi de Assis
Organization: Universidade Federal de São Carlos – UFSCar
Source: Gerpisa Colloquium