A hybrid visualisation model for technology roadmapping: bibliometrics, qualitative methodology and empirical study

Technology roadmapping offers a flexible instrument to portray development status in support of technology forecasting and assessment. This paper integrates bibliometrics with qualitative methodologies and visualisation techniques to construct a hybrid model for composing technology roadmaps. The mapping arrays details on the evolution of the technology under study and contributes to understanding the macro-technology development status. We generate a global technology roadmap for electric vehicles to demonstrate the approach in an empirical study.

Author(s): Yi Zhang, Ying Guo, Xuefeng Wang, Donghua Zhu, and Alan L. Porter
Organization(s): Beijing Institute of Technology, Georgia Institute of Technology
Source: Technology Analysis & Strategic Management
Year: 2013


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