Category: Strategic planning
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Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communication
Text-based electronic word-of-mouth (eWOM) communication has increasingly become an important channel for consumers to exchange information about products and services. How to effectively utilize the enormous amount of text information poses a great challenge to marketing researchers and practitioners. This study takes an initial step to investigate the validities and usefulness of text mining, a…
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The Contribution of Information Science through Intellectual Property to Innovation in the Brazilian Health Sector
In response to the challenges of the 21st century, emerging countries have played an increasingly leading role in the global economy, and public health has been a notable feature of the government agendas in these countries. According to the IMF, Brazil is one of the countries with the greatest potential to stand out in this…
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Prospects and Trends in the Brazilian Market for Biologically Sourced Products
The aim of this paper was to select the most interesting Brazilian biopharmaceuticals, with the best market opportunity for production.
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A hybrid visualisation model for technology roadmapping: bibliometrics, qualitative methodology and empirical study
Technology roadmapping offers a flexible instrument to portray development status in support of technology forecasting and assessment. This paper integrates bibliometrics with qualitative methodologies and visualisation techniques to construct a hybrid model for composing technology roadmaps.