Category: Research profiling

  • Four decades of coupon research in pricing: Evolution, development, and practice

    Coupons are a sales promotion tool frequently used by marketers. While considerable research has been conducted on coupons such as its profitability, design, and redemption rate for increased sales, few attempts have been made to summarize the published literature in the form of a review. This paper presents a comprehensive evaluation of research on coupons…

  • A Bibliometric Analysis of Fuzzy Decision Research During 1970–2015

    Fuzzy set just past its 50-year anniversary and different fuzzy associations and organizations hold different forms of conferences and activities to celebrate this epoch-making scientific discovery. As an important branch of fuzzy theory, fuzzy decision has attracted scholars from almost all fields from psychologists, economists, to computer scientists. In this paper, we conduct a bibliometric…

  • A Mapping of Marine Biodiversity Research Trends and Collaboration in the East Asia Region from 1996–2015

    Many countries define policies to manage oceans and coastal areas in order to utilize marine ecosystems strategically. When we reviewed the strategies and policies of various countries in relation to ocean sustainability, we found that biodiversity preservation is a key issue for policies related to sustainable marine development. We investigated the research trends and collaboration…

  • Building a View of the Future of Antibiotics Through the Analysis of Primary Patents

    The primary patent application of a new drug is the application that claims the chemical structure of that new compound and is usually the first patent filled regarding that new drug. Therefore, the analysis of the recent primary patents in a therapeutic group reflects the results of the research toward finding new compounds and allows…